Blog has moved to 3R Site

Hi folks, many of you are still following this blog. It has now moved to the 3R Marketing Blog

There are now tons of articles, many of them extremely topical, such as how to survive and grow in the recession.

Thanks for following, Peter

Marketing glasses

If you were a marketing consultant, could you imagine how you would view your customers, would there be any difference?

How we view the world can often be different from how the person beside you sees it. Just as some people may be colour blind and not see colours as you see them, could there be any way that you see the world differently from your prospects?

I mean why can't they see the amazing benefits of your offering?

So possibly rather than trying to change how you see them, maybe you could look at how they view things, understand them and then present your product so that they can now see it clearly.

It seems so simple, yet it sometimes takes a prescription in your marketing glasses to help you See clearly.

As you become aware of the limitations of what may not have worked as well as you know it could, sooner or later you may start to wonder if there is help out there for you.

Knowing that help could boost your response rates and drive your revenue figures even higher may soon have you asking the question;

Why don't I just send an email now and see if I could get the help I need - help that will be worth 10 times more than it costs - just imagine how that could be a great Christmas present to yourself.

enjoy, see the world clearly now and most of all have fun making money.

The Magic Question

So what is the magic question you might want to ask prospects, to find out what they really want to buy from you - do you know?

What would your reaction be if I asked you to consider how much you could imagine benefiting from knowing precisely how to market your company successfully?

let me ask you again - How much could you imagine benefiting from knowing precisely how to market your company successfully?

so what did you think about?

Did you realise it was easier to answer the question the second time?

The first time I had asked you the same question, I had embedded it in a different type of question - I actually asked you about your REACTION to the question

But to gauge your reaction to the question, you actually had to answer the question,

• and to answer the question you had to start imagining some benefits that you would get
• and you had to imagine getting those benefits as a result of some marketing services,
• and if those marketing services gave you benefits, then you would have realised that your own efforts can be even better.

So in fact you had to start thinking about how you could improve your marketing, possibly by using 3R marketing services, and you also knew (since you had imagined them) the sort of benefits you would stand to gain when you contact me.

so now you might even have worked out from this simple little exercise what that magic question is for you.

We all have magic inside of ourselves, and maybe all you need is someone to help you find it, grow it and put it to work on your business so you can start to enjoy some of those benefits you imagined.

In case you missed it the questions is:

What would your reaction be if I asked you to consider how much you could imagine benefiting from _____________[ you put your own unique value proposition and benefit here]?

Peter

PS - if you would still like help with creating the sort of powerful messages, that really help your sales, you may want to click here now and see some of the benefits you could begin to enjoy. This is actually the easy way to contact me now, if you really wanted you could go straight to the website www.3r.ie and contact me from there.

Match your customers business when selling

Do your marketing, selling and services match what how your customers operate?

They should - If you were fishing, you would use bait that fish like - so ensure yoyr marekting uses your customer's desires in language they can understand and relate to.

Fo a great example, maybe you should check out how we understand your business steps, since we created a busness framework to help customers dramatically increase sales in a systematic fashion.

Delivering success in any sales environment takes a thorough understanding of the sales and marketing processes. That is why we use our 3R™ Success Framework, with detailed methods and proven processes.

Within this overall framework, we have certain Core Processes, such as Value Proposition or Channel Management, which are key to firms at differing stages of their development. These Core Processes cover each of the major steps for a business to expand and grow successfully.

How effective is your Advertising

Imagine giving the barman €5 for a pint and only receiving a 1/2 pint! You would be rightly annoyed

And yet the advertising gurus would have us believe that only 50% of advertising actually works - and we don't know which 50%!

So, if you care about your budget, your reputation and the value for money you receive when marketing, you probably should ask yourself

What are the main benefits of measuring your advertising campaigns?

Advertising is an area where the effectiveness of its spending is being widely discussed. Do you know the difference between effectiveness and efficiency?

You may wish to check out the article.

Another Crap Headline

Made you look, made you stare - the only thing worse than being talked about, is NOT being talked about.

Bland headlines, like dowdy clothes, never draw a second glance - so wear your headlines with the same pride you wear your clothes.

If you are not sure how to write a stunning headline, maybe you might want to learn - or maybe you might want to take the lazy option and have someone write headlines to boost your sales

Only you know - so maybe in 4 weeks you might wonder why you waited and did not - do it now!

Got you thinking - haven't I?

3R Service: Creating Compelling Content

IIA Debate - you can't make money out of blogs

Another debate - and I am opposing it - I mean really who ever made money out of blogging?

go on - give us your responses...Peter

Events of Irish Internet Association: Debate

MOTION - You can't make money out of Blogs!

Proposing Team
- Niall Kitson, Editor, PC Live! - Captain
- Maryrose Lyon, Brightspark Consulting
- Richard Hearne, MD, Red Cardinal
- Trent Dickinson, Operations Manager, Novara

Opposing Team
- Ciaran Buckley, Client Director, Fleishman-Hillard - Captain
- Alastair McDermott, MD, Log On Internet Marketing Ltd
- Peter Lawless, Director, 3R Sales and Marketing. http://www.3r.ie/
- Ralph Averbuch, ElectricNews.Net Ltd