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Crisp Wireless Kicks off the Playoffs with the Launch of Pro Football Weekly’s Mobile Site; Offers Mobile Advertisers New Inventory

Jan 06 2009 - Author: Andy Sullivan

News, weather and sports continue to be the top categories of mobile web content and Crisp Wireless continues to be the company powering the efforts for some of the biggest sports brands on the mobile web. Today, Pro Football Weekly joins the ranks of SI Mobile, NBC Sports, and AT&T’s March Madness coverage, launching its mobile site to kick off the NFL Playoffs.

The Pro Football Weekly site, found at http://m.profootballweekly.com, or redirected from http://www.profootballweekly.com on your mobile phone, helps fans keep track of the most up-to-date football information for fans leading up to Super Bowl XLIII and kicking off the 2009 season with the NFL Draft.

The Pro Football Weekly mobile site is an extension of their industry-leading online content, including the most recent NFL headlines, behind-the-scenes reports on trends and rumors around the league, in-depth game previews and predictions, and expert analysis for fantasy football players. The mobile site also will feature top blogs including Around the NFL, Road to the Draft, Super Bowl XLIII, Finding Paydirt (fantasy football) and Covering the Spread (handicapping).

On top of the great content offered by PFW, the mobile site offers another avenue for mobile advertisers to reach the attractive sports channel.  Crisp Wireless, with the largest premium mobile publisher network in the U.S., will help Pro Football Weekly sell and manage their mobile inventory to monetize their mobile content.

Hunker Down or Double Down? Making a case for mobile advertising in a down economy.

Dec 16 2008 - Author: Michael Weaver

With all the doom and gloom news about the economy, many are predicting that 2009 will NOT be a good year for mobile advertising.  However, in a recent article in MediaPost’s Online Media Daily, I make the case that it is not time to hunker down — but rather double down when it comes to mobile advertising.  Mobile is ubiquitous, uncluttered, direct-response oriented, measurable, and effective.  You don’t have to be a gambler to see the advantages here.   Not convinced? Read the full article and leave your comments here or over at Mediapost.com.  I want to hear about your mobile advertising outlook for 2009.  Will you hunker down or double down?

So it is Mobile Tuesday…will they come?

Dec 02 2008 - Author: Tamara Gruber

In case you haven’t heard around the blogosphere (like here and here and here), today is Mobile Tuesday. Kudos to Mobigosee, the company behind this event for their great PR.  I hope the results of the campaign are as successful.  Given the current economy, they are launching with fewer advertisers than hoped, including McDonalds, Finish Line and Red Tag.Over 18,000 people have signed up, mostly through sites that promote Black Friday deals.  That is good because I visited all three of these companies’ online sites and didn’t see a thing about it.  Some went so far as to promote their social media initiatives like McDonald’s podcasts, Red Tag’s blog, or finding Finish Line on Facebook or MySpace.  I became a fan but still don’t see any mention of how to opt-in for coupons or mobile alerts.

Other retailers such as Gap and Sears have also created mobile campaigns.  Gap put together an iPhone app that allows you to put together outfits, generate a wish list, and find nearby stores.  Ok, that is cool.  But I’m a frequent Gap shopper, Gap card holder, Gap online shopper, and iPhone user who frequently visits the App Store, but this is the first I’ve heard of it.  Why?

Why are these companies investing in mobile if they don’t integrate it into their marketing mix.  As a marketer, it drives me crazy when I see companies doing really cool things in mobile, but not promoting it.  Even if it is a test, how can you effectively test a medium if you put it out there but don’t tell anyone?

We have a really great case study about a recent mobile site launch that has done an excellent job promoting its mobile presence and it has resulted in one of the most, if not the most, successful mobile launches ever.  Stay tuned for details.

A refreshing election, an election for change

Nov 04 2008 - Author: Tom Limongello

So everything has been said about the election, so let’s start reviewing the pictures, not in the way of life magazine of old, these are much less polished, in fact they are deliberately overworked images. These are screenshots of what you’ve been looking at most of the time, your work desktop/laptop or your phone. You see the mobile story is not complete without both the sharer and the reader. Yes, we are reading opinion pieces, but we’re also looking at newsfeeds of our friends, election term search keywords, election graphs, and mocking videos, probably more than the primary sources.  So while we work tonight to keep 1/3 of the mobile web up and running, we thought we’d share the olympic opening ceremony that we’re seeing over the mobile web as well as where it came from on the desktop.

Citizen Journalism took off on the momentum of news traffic and the promise of mobile video that works in some cases from flip camera videos sent to Youtube and iReport and other times from mobile phone services like Flixwagon, Qik and Kyte, which made these sites like Ground Report’s ‘Video the Vote’ and 12 seconds’ mobile upload for video election discussion possible.

This election the results split into two specific content categories, a hunger for election results data, which on the desktop was dominated by http://fivethirtyeight.com and on mobile we saw many instances of election results sites for each property shift their homepage to the results page and braced for traffic more than 10x what they see regularly.
The second content offering was much more interesting in terms of new mobile behavior. We are now seeing an IMDB effect, where people are looking to more than data, but facts and well known personalities to win an argument while reading mobile content and potentially discussing issues with friends and colleagues. This year the elections spurred an interest in new news portals going mobile, such as yesterday’s Huffington Post launch.
You’ll see that the diverse content on the Huffington Post is always laced with political relevance, here’s an example on the desktop of astrology linked to politics, (thanks Mary for this one). And below, the new mobile site which contains Huffington Post content from many of their desktop categories.
Maybe you are swapping graphs back and forth with friends who have different opinions to show how well you know the polls…
Or maybe mobile helps you get your bearings. Checking for weather before you vote, checking tweets from friends about the lines at the polls, whether to vote at all based on the polls. Looking to see if your friends are peer pressuring you into voting…and seeing how people in other networks of yours are leaning. We all learned over this election in NYC that our NY candidates did not fare well outside of well, New York City. If you are tracking search.twitter.com you might see these sentiments early.
Or maybe it’s just about laughing with friends and relatives about what you saw on Youtube, Colbert, Jon Stewart, and of course Saturday Night Live.

(Thanks Andy for Wassup and many other links.)

What I’ve learned with everyone in at work and at home now nearly all having iPhones, I cannot assume that it will take a few days before people react to things I send. In fact I usually see responses with the footer:
‘Sent from my iPhone’
It’s going to be a long, long night here for us and all of our team, but thanks everyone in advance, we’re hoping for both electoral and mobile victories tonight.

Top Celebrity Gossip Blogger Perez Hilton Goes Mobile

Oct 22 2008 - Author: Tamara Gruber

With more celebrity news now available on mobile, no one launched a mobile site more exuberantly then Perez himself when the self-appointed “Queen of all Media” introduced his mobile website via video.  The video even surpassed the Paris Hilton interview video in early viewership.

The Perez Hilton mobile web site, found at http://m.perezhilton.com and soon to be redirected from http://www.perezhilton.com, offers fans all the latest gossip, pictures, and later, video.  Since Hollywood addicts are never far from their iPhone, Blackberry, or smart phone, what better way to stay on top of the latest and raunchiest gossip.

In February 2008, eMarketer identified perezhilton.com as one of the top 5 websites for college aged women, beating out MySpace! PerezHilton.com averages 250 million impressions and 12 million unique readers per month, according to Google Analytics.  Now all these readers have one more place to get the latest news.