24 November 2008

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10 November 2008

Mumbai’s Radio City 91.1FM presents ‘Gaane Batao Cash Le Jao’

Radio for the true blue Mumbaikar is Mumbai’s Radio City 91.1FM! Mumbai’s favourite melody FM station Radio City 91.1FM presents ‘Gaane Batao Cash Le Jao’ - FM radio’s simplest contest which makes winning so simple and easy! Back once again by popular demand, this ‘Whatte Fun’ contest - with no questions, no answers and no brain teasing, rewards Mumbai’s radio citizens for simply listening to the music they enjoy! For three weeks starting November 10, 2008 on ‘Whatte Fun Mornings’ (7–11 am) with RJs Singh – Chana, ‘Gaane Batao Cash Le Jao’ will not only deliver a superior music listening experience but also reward listeners for naming the exact sequence of songs played in a specific hour!

‘Gaane Batao Cash Le Jao’ is a fun, musical game which is a rewarding test of the listener’s attentiveness. The contest has a host of prizes in store for listeners who can narrate the precise sequence of melodies played on the show – ‘Whatte Fun Mornings’ on Mumbai’s Radio City 91.1FM in the pre-announced half an hour. What makes it even more exciting is that each song in the correct order can make listeners win cash and with every correct song, the amount adds up! Sms being the medium to register, Radio City RJs will choose a lucky participant, who will then be invited to join in the action, live on-air. To register, listeners can sms CITY (space) your name to 57007.

Sharing his thoughts on the contest offering, Mr. Rana Barua, Executive Vice-President and National Head - Programming and Marketing, Radio City 91.1 FM said, “There are so many contests on radio and television today, each with its own set of confusing rules and processes. While they may make the listener think twice even if he wants to participate, they certainly impact his chances of winning. We used this insight to create ‘Gaane Batao Cash Le Jao’ on Mumbai’s Radio City which makes winning - as simple as it gets! So, Mumbai’s radio citizens can win lakhs of cash by merely doing what they love to do best – listening to their favourite melody FM station Radio City 91.1FM and paying attention to the music!”

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Indrani Mukerjea awarded the prestigious ‘Uttar Ratna’ award

Indrani Mukerjea – Founder and CEO of INX Media, and Chairperson of INX News has been awarded the prestigious ‘Uttar Ratna’ award. Uttar Bhartiya Mahasangh felicitated Indrani Mukerjea with the title of ‘Uttar Ratna’ for her outstanding work in the art, media and broadcasting sector.

Indrani Mukerjea’s entrepreneurial spirit has driven the fast paced and unprecedented Indian TV start-up success story for INX Network. Infact, Mrs. Mukerjea began working on achieving her vision of creating a Cable & Satellite Television Network from scratch only in 2007. She has also been acknowledged as the youngest female CEO of any significant television broadcasting network in the world.

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‘Taarak Mehta ka Ooltah Chashmah’ – a hit with the viewers!

‘Taarak Mehta ka Ooltah Chashmah’, the super hit family comedy which airs on SAB at 8:30 pm every Monday to Thursday, prides itself at being a comedy series that gives meaningful insights into relationships, in a manner which is laced with humor and aimed at keeping families together. The show which is based on popular stories written by Taarak Mehta brings laughter into the lives of the viewers every night. Famous for his positive and extremely simple take on seemingly complex situations of daily life, Mr. Taarak Mehta is a popular Gujarati columnist and writer and is respected in the world of literature.

‘Taarak Mehta ka Ooltah Chashmah’ has been successfully spreading laughter and cheer directly to the audience since its launch four months back. The ever lasting social message of unity in diversity is positively brought out in the daily series which has been readily accepted by the viewers.

The show has been creating waves across the country with the crazy antics of ‘Dayaben’ (Disha Wakani) that makes the life of ‘Jethalal’ (Dilip Joshi) a living nightmare. Jethalal’s very own problem solver, marriage counselor and helpful neighbour all rolled into one – ‘Taarak Mehta’ (Shailesh Lodha), continues to awe the audience with his imaginatively simple antidotes to tricky problems. ‘Gokuldham Co-operative Society’ which is the crux of all the fun and mayhem brings life to the imaginative world of the renowned writer ‘Taarak Mehta’.

Speaking on the excellent performance of the show, Mr. Anooj Kapoor – Business Head, SAB, said “Today’s times are filled with economic turmoil and stress. SAB promises to lighten the minds of its viewers in such times of tribulation with its innovative and positive programming. ‘Taarak Mehta ka Ooltah Chashmah’ is currently the most watched family comedy show on Indian television today and is also being compared to cult shows of the past like ‘Office Office’ and ‘Wagle ki duniya’. As India’s first family comedy channel, we want to continue bringing the quirky and humorous troubles of Jethalal and all the unique characters of the show to millions of viewers across the globe.”

With a regular dose of catastrophic chaos on all the society members in the form of ‘Tapu’ (Bhavya Gandhi) who plays ‘Jethalal’s’ son along with his gang of friends, the Mehta family has the viewers of this topical comic series in sheer splits.

So, don’t miss your daily bout of happiness every Monday to Thursday at 8:30 pm in ‘Taarak Mehta ka Ooltah Chashmah’ only on SAB.

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18 October 2008

Airtel Digital TV to focus on South India

The four south Indian states will be the major focus area for Bharti Enterprises in its direct-to-home (DTH) business. Though the company has rolled out its DTH operations on a pan-India basis, it is banking heavily on the south Indian states to achieve a leadership position.

Speaking to Televisionpoint.com, Manoj Kohli, chief executive officer and joint managing director, Bharti Airtel, says, "We have leadership position in telecom space in four southern states of India. This gives us an added advantage in our DTH business as well. We would definitely replicate our telecom success story in south India in the DTH space."

Bharti has launched its DTH service – Airtel Digital TV, on October 9. To start with, the services would be available in 62 cities across the country. Airtel's DTH service will offer 175 channels and will be distributed to its potential customers through 21,000 retail points including Airtel relationship centres. To leverage the south Indian markets, the company is working special tariff plans and is also making efforts to customise its services.

"The DTH service will add a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler. The launch of Digital TV is the culmination of our three-screens strategy, which is to be present across mobile phone, computer and TV screens. We are very clear that Airtel will take over as a leader of the sector as soon as possible," Kohli added.

At present, there are five DTH players in the Indian market, with the four private operators having a combined subscriber base of about 8 million. The private players include Dish TV, Tata Sky, Sun Direct and Reliance Big TV. Reliance launched their DTH service in September, 2008.

At present, the DTH industry is dominated by Essel Group's Dish TV with about 3.8 million subscribers, followed by Tata Sky with 2.2 million users, Sun Direct with 1.3 million subscribers and Big TV with half-a-million subscribers. State-owned Prasar Bharati's DTH service, DD Direct Plus, is a free-to-air service.

Source : Televisionpoint.com

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Rachana Television launches women-focused Vanita TV

Rachana Television launches women-focused Vanita TVRachana Television Pvt Ltd has launched an women-focused channel, Vanita TV, in Telugu. The channel has been running in test mode for more than two weeks, and was launched officially on October 09.

Speaking to Televisionpoint.com, Suresh Kumar, head of sales, Rachana Television, said, "We are very pride to announced the launch of the the first women's channel on October 09, the Dussehra Day. Vanita has a wide variety of programming from soaps to game shows to showcasing women achievers from different fields, apart from the interactive programming."

Kumar continues, "We have created a excellent programming strategy, backed by extensive research. Vanita TV's content is customised for our target audience and reiterates our promise to reach out to a woman's heart and mind in all the possible ways."

Vanita TV conducted an research on women, lifestyle choices, product preferences and the various aspects of a woman's buying pattern. The findings of the study, brought in the programmes related only to women including health, counseling and discussions on women empowerment.

Rachana Television has also appointed writer Volga as the chief editor of Vanita TV. "We will showcase programmes involving the nitty-gritties of a woman's world, and we are set to deliver the best to our enthusiastic and demanding viewers." says Volga to Televisionpoint.com.

Volga adds that some of the shows on the channel are Anithara Sadhyulu, Ankuram, Manavi, Women This Week and My Mother My friend.

Rachana Television already has a 24-hour Telugu news channel, NTV, and a devotional channel, Bhakti TV. The promoters of the channel also have business interests in real estate, power and software sectors. Narendra Chaudhury is the chairman of the group.

13 October 2008

Cartoon Network & POGO add Sparkle to this Diwali

India’s favourite kids’ channels, Cartoon Network and POGO have lined up a dhamakedar treat for its viewers to make this Diwali an unforgettable one. The programming line-up comprises of an enjoyable and interesting mix of Hollywood and Bollywood blockbusters complemented with the best of Indian animation. To further heighten the festive spirit, an exciting contest ‘Cartoon Network Popcorn Phataka’ will be rolled out on Cartoon Network around Diwali from October 26-31; the winners of the contest will get a five minutes complementary shopping spree!

Excited about the Diwali programming, Monica Tata, Vice President and Deputy General Manager – Entertainment Networks, South Asia, Turner International India Private Limited (TIIPL), said, “As the leaders of the kids’ entertainment genre for over a decade, we take pride in being part of our viewers’ special festivities around the year. On the occasion of Diwali, we offer an exciting line-up of premium content sure to add on to the encompassing enthusiasm and zeal with which we celebrate the festival of lights. We are confident that our sparkling festive treat will further brighten our viewers’ Diwali.”

Cartoon Network will premiere Bollywood blockbuster Krrish (on October 26 & 30 at 12:00 Noon) and a series of animated mythological movies that will include: Ramayana: The Legend of Prince Ram, an epic saga (on October 27 at 12:00 Noon & 7:00 p.m.); Pandavas – The Five Warriors, winner of the National Award for Best English Feature Film 2000 (on October 28 at 12:00 Noon & 7:00 p.m.); Krishna: Kansa Vadh that spells out the enchanting tale of Lord Krishna’s courageous and adventurous life (on October 29 at 12:00 Noon & 7:00 p.m.); and the most endearing movie Bal Hanuman (on October 31 at 12:00 Noon & 7:00 p.m.). POGO will showcase the international blockbuster movie Harry Potter & the Sorcerers Stone™ - a live action family adventure (on October 28 at 9:00 a.m.); Bal Ganesh, the story of the revered and adorable elephant god (on October 28 at 12:30 p.m.); and The Hulk, Hollywood action-adventure movie (on October 28 at 3:00 p.m.).

Cartoon Network Programme Line-up:
Movie Name Date Time
KRRISH October 26, 2008 12:00 Noon
RAMAYANA: THE LEGEND OF PRICE RAM October 27, 200812:00 Noon & 7:00 p.m.
PANDAVAS – THE FIVE WARRIORS October 28, 2008 12:00 Noon & 7:00 p.m.
KRISHNA: KANSA VADH October 29, 200812:00 Noon & 7:00 p.m.
KRRISH October 30, 200812:00 Noon
BAL HANUMAN October 31, 2008 12:00 Noon & 7:00 p.m.

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