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Finding a medical clinic for sale and buying one can be a complicated process.  There are many steps involved in changing over ownership of medical clinics, urgent care clinics and health care clinics.  These types of clinics for sale are good investments but require careful planning and being resourceful.

Client Base
When you find medical clinics for sale, visit them several times during the week for a couple months.  Determine what types of clients are visiting the clinic on a regular basis.  For example, is the clinic primarily visited by new patient or established patients?  This will help you create a solid business plan.

Specialty
If you can find medical clinics for sale that offer specialty services, these often do better than general clinics.  General clinics will have a large number of clients but often these are not established patients.  Established patients will continue to use the facility for their needs and health care.  For example, a medical clinic that specializes in eye care will have patients returning annually for eye exams and others returning for new glasses, contacts and other optical needs.

Duration of the Clinic
How long has the health care clinic that is for sale been in business?  Is there advertising and a promotion plan already set forth for the clinic that you can join or follow?  Often, a medical clinic that has been operating for a long time will have a large number of established patients that will return over and over to the facility for their health care.

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The financial industry got caught with its pants down.   The automotive industry got caught with its arrogance up.

The PC, CE, communications industry simply got caught between the two.

We feel the angst but the business is still fundamentally sound.  With the right course adjustments the industry will be in a better position to deliver solutions and satisfaction to global business and local consumers.

We aren’t polyannic about the state of the economy…or the industry. 

We don’t quite believe as President Reagan did in the mid ‘80’s that things are good and they’re getting better.

But fundamentally, the content industry did not have the sudden stop the financial and auto industries did starting six months ago. 

We’ve been in this industry for 20 plus (ok + +) years and we’ve been through the downturns.  But the industry always comes out the other side better, stronger, more aggressive.

Silicon Valley is both a specific location and a state of mind. 

The winners are not those who focus their attention on making millions for themselves (if they’re really lucky that’s a nice side effect). 

They aren’t those who cling to the rustbelt past.

They are the individuals who drive change - often very disruptive change – for the people who live on this orb and the planet itself!

At the recent 6Sight conference dinner our conversation naturally turned to the economy and one young lady noted her company had recently been acquired and that she wasn’t certain about her job but she noted…“that’s the way the Valley is.”

           
That Hurts

We’ve all seen our 401K shrink like a bad case of hemorrhoids. 

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Achieving Extraordinary Results: it’s just a Skill

Some tweaks for getting your GPS (Goals, Plans & Steps) System running like a finely tuned sports car.

1. Remember that a Goal is “a written detailed objective to be achieved by a specific point in time.  And, it is something that you want, believe in, can commit to and will focus on.
2. If world class athletes have been taught and are using Visualization so can we. Visualize yourself having achieved that Goal.  Visualize what it will feel like, look like. Visualize/Focus on everything that makes it an important Goal
3. Know that you will act on your most dominant thoughts, so think only about what you want.  Remember the story about the baseball manager who told his pitcher, “Don’t throw a high inside fast ball.”  That was the dominant thought, he threw it, and they lost the World Series.
4. Focus only on things that you can affect.  Don’t waste one minute of your valuable time worrying about things you can not affect. Stop listening to the news and so much TV watching!
5. A Plan is simply the route you will take to achieve your Goal.  It should only be a couple sentences long at most.
6. NO MULTI-TASKING, it only assures that you will do several things poorly. Give each Goal 100% of the time you devote to it.

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Achieving Extraordinary Results: It’s Just a Skill

“Give me someone who does - over someone who plans any day.”  That is what a sales manager told me one day. 

I knew exactly what he meant because some of the most highly educated people I know have had very little success in life.  While some of the least educated people I know have had tremendous success. 

The reason is remarkably simple.  The successful people in every walk of life Do things.  The unsuccessful people plan and have intentions but seldom Do!. 

Now this may sound pretty simple, but it is true in my experience and in yours to.

Think about it in regards to prospecting.  If you sit around and plan to make prospecting calls, but don’t prospect, how many prospects will you generate?  None.  How many exciting selling situations will you walk into – none!  You will never develop your prospecting skills since you never use them.

If, on the other hand, you go out and start prospecting 3 times a day every other day lots of fun things will happen, most of which you can not possibly predict.  This is one of the exciting things about field prospecting.

For example, we called on a company in Youngstown, Ohio recently and as we walked into the lobby, we were greeted by a man putting on his sport coat and walking out.  We recited our blitz call words and he said he was the owner and wanted to talk with us right then since they had just gotten a new contract with the Navy and were in the process of seeking bids for materials.  No way to predict or plan for that!

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If you’ve been paying any sort of attention to the news this week, you’ll probably be aware that the Chancellor released his pre-budget report on Monday. This report is likely to have a major impact on your business, whether or not you are VAT registered. 

I’ve outlined the main points below:

VAT From Monday 1st December, the VAT rate will go from 17.5% to 15% for at least a year. If you are VAT registered, you will need to use the new rate as of this date. HMRC have issued detailed guidance on this.

The new calculation for working out VAT is now 3/23.

CORPORATION TAX The Government is deferring for a year the planned increase to the small companies rate of corporation tax. The rate will remain at 21% for 2009-10.

EXTRA LENDING UK small businesses should also be able to benefit from around £4bn of lending from the European Investment Bank (EIB) between 2008 and 2011. Approximately £1bn of these funds should be available by the end of 2008. The Government will launch a new Small Business Finance Scheme to support up to £1bn of bank lending, together with another guarantee facility for up to £1bn of bank support to small exporters. It will also make available a £50m fund to convert businesses’ debt into equity.

TAX PAYMENTS Businesses in financial difficulty will be able to spread payment of their tax bills over an indefinite time period. A new Business Payment Support service has been launched to help businesses calculate over what period they need to spread their corporation tax, VAT, PAYE, income tax and national insurance contributions in order to remain profitable.

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Advertising and marketing is the industry you should get into if you want to make a lot of money very quickly because the advertising industry can actually make you your money back within a couple of years. We are all used to seeing advertisements for various products everywhere and the idea of extensively advertising brands buys into the consumer society we live in today. As a result, it is worth thinking about taking a slice of the pie and buy an advertising and marketing business.

In terms of the investment of time and money, the possible return is limitless. One advertising contract can generate millions in revenue so it is worth looking into the possibility of buying an advertising business for sale. However, there are factors that you need to examine before making an investment.

Your Advertising And Marketing Background
If you want to buy an advertising and marketing business then you first need to look at your own level of experience in business in general. Although it is not necessary for you to know anything about marketing and advertising when you buy an advertising and marketing business, it is essential that you have the business skills to be able to put the right people in place. There should be two separate departments in an advertising and marketing business – an advertising department to put together a selling campaign and a marketing department to establish the brand. Both have to have the top people in place so that the departments can establish themselves within the business and attract new customers.

If you are unable to put the right people into place then the advertising and marketing business for sale will fail, so it is more about the business than your specific advertising skills.

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Did Harley Davidson create the desire for rebellion and the feeling of freedom that comes from conquering the open road?  Did Starbucks create the desire for a sense of sophistication or for people to feel like they are part of a community?

Of course not!  Harley Davidson and Starbucks simply found wonderfully resonant ways to tap into these deep emotional currents that course through people’s veins.  However, it is important to remember that everyone does not have the same emotional imperatives.  That is why some people buy a Suzuki bike and many people prefer to buy their coffee at Dunkin Donuts.  That is how great branding works - companies find ways to connect with the emotional drivers that move their specific target audience.

When you’re walking down the grocery store aisle, have you ever listened to the tiny voices in the back of your head that are asking questions like, what does this product say about me as a mother?  What does this product say about my status?  Do I prefer to be irreverent or traditional?  Am I frugal or do I prefer to be decadent?

These are all brand questions your semi-conscious or unconscious mind is asking at warp speed.  In fact, according to experts as much as 90% of brand decisions are made at an unconscious emotional level.

So what does this all mean for us as PR professionals?   It means that purchasing decisions are made based on the strength of the brands you represent.  And brands are not built solely on our industry’s traditional view of PR.  They are the sum of the stories and experiences that your core target audience has had with a brand.

This means our profession must become expert at how great brands are created and nurtured.  And we better start helping our clients build resonant brands from the ground up.  If we don’t, others will, and we will move even further from holding that coveted seat at the table.

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I love my children and I know they love me.  In fact they love me so much they’ve been sharing all their germs with me. This time I’ve lost my voice and have an ear infection.

This all came about during a recent trip out to LA to attend Ali Brown’s last ever Online Business Success Workshop. Not only did I come away with some amazing marketing advice I also made some pretty big shifts with my own business which it seems is helping me get unstuck.

Have you ever reached that point where you know you should be moving ahead much more quickly than you are?

You feel like you are racing ahead but with the parking brake on.

Well, that’s how I’ve been feeling.  And being at the conference really opened my eyes to the possibilities for the next phase of my business.  But while my eyes have been opened, my throat and right ear have been closed.

It was half way through the conference that I got sick and lost my voice.  Everyone said it was a sign from the Universe.  I guess the Universe saw that I wasn’t responding to the quiet nudging and soft taps at my door so it needed to do something to shut me up and get my attention.

Ok, I’m listening.

Without my voice I have become aware of some interesting things.

1. People model our behavior.

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