When you switch from a convential job to an activity like professional blogging, the most important change you will notice is that there is no such things as schedules or deadlines anymore. Nothing is organized for you, and while this newly achieved freedom can feel very exciting at first, it is also the sign of a greater responsability. When you work in an office, and more generally in any kind of conventional job, your work hours and activities are scheduled. The main reason for that is because working on schedule highly increases your productivity.
One of the beautiful things about being a professional blogger is that you have absolute freedom of choice when it comes to actually planning your work schedule. Some bloggers will prefer to take care of the largest part of their work during the morning, and keep some free time in the afternoon and evening. Others will plan to do a certain number of hours, and will then perform those hours of work as they wish throughout the day, without using a pre-chosen pattern. Some bloggers will prefer not to work on weekends, while others might think it is necessary to work on their blog every day of the week. This is a matter of preference. What is important on the other hand is to find a type of schedule that works for you, and stick with it for long enough to appreciate it’s benefits.
Here are a few quick steps that may help you find the best schedule :
1) Volume. The first thing you need to do is to evaluate the number of hours that you are willing to spend on your blog(s) every day. This includes all activities related to your blogging life - writing, online socializing, promoting, analyzing, optimization etc. In my case, I chose to spend 5 hours per day on my blogging activities. It was important for me to keep it reasonably low so that I would have enough time for my other activities.
2) Morning Vs. Afternoon ? Decide whether you are willing to do most hours in the morning or in the afternoon / evening. Once again this is all about preference: some people have problems staying concentrated in the morning (even with enough sleep) and this can severely reduce your productivity, even if your motivation is high. These people will usually prefer to do most of their hours in the afternoon. I personally feel like the amount of energy I have is higher later in the day than in the morning.
3) The 70/30 split. If you are a morning person and decide do to most of your work before noon, then you need to do 70% of your working time in the morning, and the other 30% will be done in the afternoon. If on the contrary, you have chosen to work mostly in the afternoon, you will do 30% in the morning and 70% in the afternoon. In my case, this means I split my 5 hours of daily blog work the following way : 1.5 hour in the morning and 3.5 hours in the afternoon.
If you are in the right frame of mind, you can get a lot of work done in 5 hours. This is why you need to find that period of time throughout the day during which you are likely to be the most productive, and take advantage of it by working during those hours.
4) Intervals. What you can do now is split your morning and afternoon hours into smaller intervals, and assign each of these intervals to a specific blogging activity. Maybe you would like to spend the first 30 minutes analyzing your traffic, and then use the next hour for promotion work. However you can only write down this kind of detailed schedule if you are running a blog that requires the same kind of activity everyday. As you can imagine, the number of hours required by each activity (writing, socializing, promoting, analyzing, optimization etc.) will vary depending on many factors. For example, a popular blog that has been alive for a few years and has already reached a certain amount of success might require less work in terms of promotion than a younger blog. I personally have chosen not to split my schedule into intervals assigned to specific activities. The main reason for that is because my various blogs have not yet reached the state where I know I can safely assign the same designated amount of time to a specific activity everyday.
5) Alternative patterns. Nothing stops you from planning 1 or 2 hours of work in the evening as well. If you are the kind of person who is comfortable with late evening work, you can also consider a 60/20/20 split as opposed to 70/30. This means you would be doing 20% in the morning, 60% in the afternoon (assuming you are an afternoon person) and 20% again in the evening.
6) The 2 weeks experiment. Once you have made these choices, write down your schedule for a normal day’s work. In order to see the benefits of your new routine, you will need to experiment with it for at least 2 weeks. It might be a good idea to take 5 minutes every evening to write down the main results of your day’s work. This way when the first two weeks are over, you can look back and compare your newly achieved productivity with your productivity during the weeks before your experiment.
I personally have experimented with various ways of planning my days, and I have to say I found this one the most effective for me. The advantages of having a fully programmed schedule for your blogging activities are multiple. First it stops you from losing time with any kind of procrastination. The second advantage you will notice is an enhanced motivation. You feel organized, you feel inspired, you feel good and this feeling increases over time, for as long as you stick with your schedule.
If, like me, you are not only a professional blogger but also try and make a living out of various sources of income, you will need to organize your day even more thorougly in order to have time for each of your activities. The chances are you will not have time for as much of each activity as you want, and this is where it gets tricky. When defining your priorities you will have to take into account various questions such as what do you prefer to do, what is most beneficial to others on a global scale. I will soon be posting an article on how to organize your day if you have to run several different activities everyday.