Facts about the raging competition between Blu-ray disc and HD-DVD
With the continuous demand on market, it is still undecided for which format will eventually win. But what does it really take to be the number one?. For the past years, we all witnessed how HD DVD format embraced the market. Its precise capability (technically speaking) really caught the eye of many people, making it be a futuristic technology for home theater equipment. Lately, the Blu-ray format was introduced and it really gave HD DVD a tough competition on the market. The said format enhanced some of the specifications acquired by the HD DVD. With my previous article, I stated valid comparison between the two devices as far as its technical specification is concern and as you review it you can already judge whether which format will win.
Blockbuster chooses Blu ray
Blockbuster has decided to stock only Blu-ray discs in the vast majority of its nationwide locations.although HD DVD titles will continue to be offered online and in the 250 (out of 1,450) stores that have been testing both formats since last year.
European Commission looks into Blu-ray studio agreements
At the urging of some in the HD DVD camp, the European Commission has sent letters to many of the Hollywood studios asking them to produce any correspondence relating to their backing of the Blu-ray format. Of the major studios, Sony, Disney, Fox, Lions Gate, and MGM only release titles on Blu-ray, while only Universal is exclusive to HD DVD.
Paramount, Dreamworks dropping Blu-ray in favor of HD DVD exclusivity
Paramount Pictures and Dreamworks Animation which started off HD DVD only before deciding to go both ways have officially announced plans to release movies exclusively on HD DVD, dropping Blu-ray support entirely. This means that hits like Transformers, Shrek the Third and Blades of Glory won't follow Mission: Impossible III as cross-format releases when they debut this holiday season.
The Pricing Strategy
"Either format can produce a very good image," says Richard Dean, director of technical business development at THX Inc. "To me, it boils down to the price of the equipment and the availability of content."
He explained that the consumer will not notice any real quality difference between the format, but he also says HD-DVD may end up with an advantage if it can under price Blu-Ray discs and players. "I think that's going to play a very large role." As for Blu-Ray's greater storage capacity, "more space is always an advantage”, Dean says, "but the question is how much more space is really needed”.
"The studios will be the kingmakers here”, he says. Ultimately, consumers may struggle to figure out what kind of players and media to purchase during the next couple of years. "The most important benefit to the consumer is that the HD-DVD players that we'll be introducing to the market this year will be fully backward compatible with the current DVDs that are already in consumers' homes. With the Blu-Ray formats' backward compatibility isn't so simple,It would be best if we went to market without two formats”, says Panasonic's Doherty. "We're very disappointed that we're in a format war." As the battle heats up in 2005 and well into 2006, consumers will decide which format will succeed.



