I stumbled across a great simple seven page Twitter How To in pdf this afternoon courtesy of Duct Tape Marketing. Click here to for your free guide to using twitter.
Twitter can be time consuming and you need to ensure that your followers have a genuine interest in the knowledge you provide. If you would like some help setting up your Corporate twitter strategy feel free to contact Her Media.
Answering WHY people don’t follow you also answers ‘how to get people to follow you’.
Jennifer Slegg answers both questions with her blog Post ‘Why People you Follow on Twitter don’t follow you back. She brings up some very important Twitter points including personalizing your profile (Give me a visual) with a photo and your URL and participating in active conversation.
For those who have signed up on twitter but are still “Haven’t updated yet!” Jennifer has some advice for you as well.
Stop By Jen’s Blog and learn some good Tweet Etiquette.
Track the clicks of your Tweet Links in three easy steps at Tweetburner.
Log on with your Twitter ID at TweetBurner.
1.) If you do not want your stats to be ‘public’ be sure to click on the button:
Read the full article
I happened across Bit.ly while cruising Clay Newtons Blog this morning. I have permanent residence at another URL shortening site that has been causing problems so I have dragged their Url shortener into my toolbar to test it out.
They also offer the following services:
Twitabit and SwitchABit.
A note for Jay of Bit.Ly if you are reading this 
Please list some contact details on your blog.(I know I know I am always bugging everyone about being ‘real’ if you work online.)
If you test out BitLy let us know how your clicks are tracking.
Each day I monitor not just my own Google alerts but those of my clients as well. If you are wondering what people have to say about your business you should be using Google Alerts as well.
Getting started is easy, simply go to Google Alerts and complete the form.
Of course like any web based tool, there are always a few tricks:
1. Don’t just track your company name, track the names of your products and services.
2. Track your name and executives names as well. If you own a blog, consider tracking the names of your main writers. This will let you know when ever a news article or blog mentions their names.
3. Think like a search engine.
Track phrases by using “quotations” and ” -negative keywords”. For example my name is Karrine unfortunately I share this name with a video vixen who receives a lot more press then I do so I search “Karrine -Steffans”.
Things to Google Alert:
Your name
Your business name
Your executives names
Your product names
Your competitors business names
Your competitors Executives names
Industry phrases with quotations
I logged onto Facebook yesterday to see the ‘The new Facebook is here Try it now’ bar across the top of my profile. I am always cautious and went looking for some information from facebook about this ‘new face book’. I didn’t locate any official Face book notifications so I began my Google quest.
Yes Face book is launching a new layout and interface experience for their users and it appears that eventually we will have to accept the new design. So I gave in and switched.
Here is the before:
And the after:
My first impression. They messed with something that worked for me and the new Tab system will mean I will have to spend more time on Facebook. Yes, it just takes a moment to ‘open a tab’ but all those just a moments in my life add up to a large amount of time.
If I worked for FaceBook I’d say great ! more page views means more advertising revenue. As a user it stinks.
The rumours are true when you switch all of your wall posts and updates are in ONE place.This is cumbersome when you are searching for a specific post. However the ability to adjust your privacy settings right there at the wall post is great.
There are some things I really don’t like however there are an equal number of new features I do like.
Here are some of the new features:
Tabs:
The Publisher area: Action items (things you do) I like this feature, it will save me time
Click on Write a note and the box expands:
This is interesting for those of us in Marketing:
Seems Facebook is asking users to ‘rate ads’. I know that these ads are Cost per click. But the ads CTR is going to go down the tubs as I am sure people will opt to ‘rate’ the ads instead of clicking them. Essentially turning their ads into ‘display ads’ as apposed to interactive. The users interaction is going to be rating the ad not interacting with the advertisers wish for them to CLICK the ad.
Really this doesn’t make sense if their ads are sold on s CPC basis they should be encouraging clicks not ratings.
I was reading a post about the relaunch of the the International Blogging & New Media Association at One by One Media’s blog.
According to their website; “The International Blogging and New Media Association was formed to promote and advance the blogging and new media industry through research, information, education and advocacy.”
Membership is only $25 and includes:
* Secure access to IBNMA Member Intranet with exclusive tools and resources
* Subscription to industry leading Blogger and Podcasting Magazine (current benefit)
* Monthly email newsletter
* Discount on training and certification classes
* Discount to registration to BlogWorld & New Media Expo (current benefit)
* Member to Member chat rooms and discussion groups (coming in late July)
* Discounted rates on publications and special offers at the online IBNMA store
If you are interested in blogging or social media I suggest checking it out.
Her Media has launched their Newsletter for female bloggers and website publishers who publish blogs and websites of interest to women.
Subscribe today to receive notification of; potential advertising media buys, affiliate programs targeting women and parents, networking opportunities, Her Blog radio show programming, and blogging tools.
If you are a merchant considering an affiliate program as a part of your marketing program or a publisher considering a way to optimize your revenue potential you won’t want to miss Aunesty Janssen and Shawna Fennell talk about affiliate programs on WSRadio.com ’s Yahoo Store Power Hour.
According to Aunesty merchants should be ready to spend 20-25% of their revenue on their affiliate program. You will need to know your numbers and your profit management. And expect 6- 12 months before you start seeing results.
Learn what an affiliate program is, how to start one, and how to run your affiliate program.
Click here to listen
This affiliate marketing podcast is like having an affiliate coach in your back pocket. Listen to one of the internet’s top affiliate managers and learn the information you need to know before you launch your affiliate program.
