Charting Options for your Website (0) Add to My Brief

Roslyn Zolandor | 18/11/2008

Let’s face it, we’re a visual society. The graphics you use on your website are as critical to your success as the actual content, if not more so. We also tend to process information presented visually much quicker and often with a greater understanding that information we must read and comprehend. It’s no surprise that presenting information in charts is a powerful way to convey your message, whether it is the effectiveness of a new product or the results of a research. However, including charts hasn’t always been the easiest task.

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Building RSS Subscribers (0) Add to My Brief

| 17/11/2008

If you maintain a website, blog, or other content source that can be syndicated via RSS feeds then you have probably kept a watch on the number of subscribers your content has at a given time. There’s little doubt that no matter how many subscribers you have presently, you can always use more.

tags: Web Strategy

10 Things Every Legal Site Needs (0) Add to My Brief

Robert Beerworth | 10/11/2008

No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?

tags: BusinessOnline MarketingEmail MarketingWeb StrategySEO

Host your own video or use a third party? (0) Add to My Brief

Daniel Nelson | 7/11/2008

If you’re interested in hosting videos on your site one of the first questions you must address is where you will host them. Your first instinct may lead you to one of the popular video sharing sites such as Youtube or Viddler. This has been an excellent choice for many companies for several reasons:

tags: Online MarketingOnline TrendsBusinessWeb Design

Driving Sales via User Reviews (0) Add to My Brief

Patrick Wong | 6/11/2008

There’s no question that customers like to shop online. Recent studies indicate that a majority of consumers also prefer to research products and services online through user reviews and comments. Would you prefer that consumers research products on your site where they can readily make a purchase or elsewhere where you risk losing the business?

tags: Online MarketingOnline TrendsWeb 2.0BusinessWeb Strategy

Using Facebook for Recruitment (0) Add to My Brief

Gillian Lindsay | 5/11/2008

As your business grows so will your need for new employees. Without a doubt you will search for the most extraordinary candidates possible; just like every other company. If you need to locate and entice quality employees, especially the highly-sought, recent university graduate, you may want to consider a presence on Facebook.

tags: Online TrendsWeb 2.0Businessfacebook

Effective Website Metrics (0) Add to My Brief

Daniel Nelson | 4/11/2008

Wouldn’t it be great to know exactly what your site needs to convert more visitors to customers? While this may seem like an impossible task, much of this information is readily available through detailed website metrics.

tags: Web DesignWeb StrategyOnline MarketingBusiness

Using Press Releases to Increase Pagerank (1) Add to My Brief

Benjamin Christie | 3/11/2008

Where does your site rank on popular search engines? If you are disappointed with your placement it’s time to focus on search engine optimization. However, this process does not have to be as difficult as it sounds. Wiliam recently had a new domain with a Pagerank of 0 go to Pagerank of 4 just by sending out a press release. You are probably wondering how your can achieve similar results. Here are some of the important things to include in your press releases:

tags: BusinessSEOWeb Marketing

The Importance of User Testing (0) Add to My Brief

Patrick Wong | 30/10/2008

In most cases you will spend a great deal of time testing various technical aspects of your site before it is available to the public. You will ensure the navigation functions, forms submit correctly, and the site behaves correctly on all browsers. While this is an excellent start, this approach neglects a critical variable: your users. Do you know the types of users your site attracts? If so, do you understand how these users expect to interact with your site?

tags: Web DevelopmentWeb DesignUsability

Getting Venture Capital for Your Online Idea (0) Add to My Brief

Daniel Nelson | 29/10/2008

Wiliam has developed a number of websites from the ground up. But before Wiliam got involved, the companies had to seek start up capital from Venture Capitalists to get their ideas off the ground. If you are interested in pursing this option, here are five steps you can take.

tags: BusinessWeb StrategyInvestment

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