Expandable Post (popular as "read more") is a fantastic feature that greatly enhance your blog outlook while keeping your readers engaged right from your blog's front page.
Ok what is this all about? This is a situation where you display teasers of your blog posts on the front page of your blog with a "read more" link at the bottom of the post's teaser, then when readers want to read the rest of the post, they can click the "read more" link to see that full post.
Blog readers, usually on arriving at your blog, scan through the blog and note those of your post that caught their interest, which they might decides to either read in full immediately or later. If, they find none that's of interest to them, they leave immediately without considering returning to your blog in the future, except if you have some other contents (banners, pictures, videos..etc) that caught their attention.
Many of these people, usually arrived at your blog in the middle of other activities, so they may have very little time to dig deep into your blog. This means that; your best bet of making an impression (which will guarantee their returning to your blog) on them, is your blog's front page.
Why expandable post?
Since you can simply display the 10 or more posts on the front page without the stress of adding the expandable post feature! Yes you can but that will give you a very long front page which might irritate some "if not all" of your visitors and readers, it may also get your front page looking a bit awkward.
Unfortunately, blogger does not have this feature as part of the default customization, but there are many hacks around that you can execute to add the "read more" feature to your blogger blog, there's even a guide on blogger's own help center on how to add this feature. Let's hope that blogger will find a way to also provide this feature as a default customization feature for it's user very soon (watch out for a post on this). Luckily for Wordpress user, the expandable post is a default feature.
For instance, a situation where a person arrived at your blog while searching for an information that is probably in your much more previous post. Now, you have written series of post after that particular post and you only have your last post on your blog's front page, which of course is not relevant to what he/she is searching for. The likelihood of he/she digging deep into your previous posts is very narrow, most of such people will simply close your blog and move on with their search and may not even consider returning to your blog in the future.
However, if you have an expandable post feature in place, where you displayed teasers to your last 10 or more posts with links to the full posts, you can be sure that not only will the reader immediately find what he/she is looking for but, some others of your post to might caught his interest while scanning through your blog, right there on the front page without having to dig so deep into your blog.
Don't let this discourage you as a blogger user, the benefits of this feature is more than what it would take, for you to get it added to your blog. You can just type "expandable post" in google search to find some resources on how to easily go about it.
Alright folks, I'll like hear from you all.
Where you able to add it to your blog? After adding it, how has the experience been? If you had it on your blog before reading this post, do think it has been worthwhile having it on you blog?
Cheers!
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